Portfolio

I’m Lauren, 23 and currently working as a Social Media Executive at JD Sports Fashion plc. I completed a Masters in Public Relations and Digital Communications at University of Salford in 2021, obtaining a Distinction. I also graduated with a first class Journalism degree in 2020. For more about what I do, check out my LinkedIn.

Public Relations

A gallery of media coverage at the result of my press releases with Morrisons and My Mito Mission.

Video

A gallery of videos I created for My Mito Mission whilst volunteering for them from 2019 to 2022.

Social media management

I have been managing My Mito Mission’s social channels since August 2019. For Instagram specifically, their content has increased reach by nearly 2000% and tripled the following. I have established a social media strategy which has given them a clear theme and purpose for each post. I have optimised their profile by adding highlights, a clear bio and call to actions. Following hashtag research, I have increased their impressions from hashtags from virtually nothing to now half of the post reach.

Loz Does Social

I began Loz Does Social at the end of February 2021 to connect with those in the industry and learn more about PR, social and digital. I grew my following organically to 1,000 in three months.

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